The Trend Mashup: Luxury Cosmetics Meets Tech
Ever wondered what parental involvement happens when a Chanel lipstick marries an iPhone? We get a brainy beauty - a perfect blend of Luxury Cosmetics and Emerging Technology. Now, isn't that a royal wedding to behold?
Combining Tech with Tint
Imagine a world where technology-assisted color palette helps you wear the perfect lip shade to match your dress. Quite a scene from the Jetsons, isn't it?
Let's take a look at the techniques being integrated into cosmetics:
Virtual Try-Ons
Our favorite brand is no more just a click, but a tech-enabled try-on away. Our mirror time is positively impacted with Augmented Reality (AR) integration that takes online cosmetic buying experience to a whole new level. According to a Gartner's report, AR has increased consumers' willingness to buy by 33%.
AI-Powered Recommendation Systems
Gone are the days of Dior advising you for the tenth time the same moisturizer that made you break out, or Gucci forgetting your favorite perfume. AI-powered recommendation systems are on the rise in luxury brands for personalized customer experience. Luxury cosmetics, meet Robo-advisors!
3D Printed Cosmetics
Ever wondered what it would be like to wear a lipstick that's never been worn by anyone else? Well, 3D printed cosmetics are making our Willy Wonka dreams come true! Who knew that our favorite luxury brands would join the 'tech-makeover' bandwagon and would transform the way we perceive beauty?
The Showstoppers in Tech-Luxe Partnership
Let's peek into few collaborations that are making a buzz:
Tech-Talk with High-end Brands
Remember when Lancôme collaborated with Alibaba on an AR mobile game? This tech-enabled makeup mirror was no less than a fairy Godmother. Also, don't forget Estée Lauder's night repair serum. Just with a glance into your smartphone, you can assess the health of your skin. Now, isn't that a magic mirror on the wall?
High-end Devices to the Rescue
There's a galaxy of high-end devices such as Dyson hair care products and RéAura, the at-home fraxel laser device by Philips. These brands have seized the opportunity to bring professional salon treatments right into our homes. Now, who wouldn't love a spa day at the comfort of home, right?